Flame-grilled chicken: The core product, seasoned with a secret blend of herbs and spices.
Mexican dishes: Includes burritos, fajitas, and chimichangas.
Chicken burgers: Known for their oversized servings and spicy flavor.
Other items: Also serves schwarmas and various side dishes.
Spice levels: A range from mild to extra hot, including a "dynamite" option.
Concept: A fast-casual dining experience inspired by consumer demand for healthy and "exotic" food.
Healthy options: Emphasizes that meals are well-balanced, high in protein, and lower in fat.
Store design: Modern and colorful, with designs that are "funky" and create a warm atmosphere.