Concept: The goal was to make quality seafood affordable and accessible to everyone, not just the wealthy.
Atmosphere: Described as having a down-to-earth, family-friendly vibe with a Mediterranean spirit.
Menu: Specializes in fresh seafood like fish, prawns, mussels, and calamari, with popular offerings including seafood platters and combos.
Global presence: Has expanded to over 200 restaurants in more than 16 countries around the world.
Sustainability: The company is a member of Responsible Ocean Citizens and is committed to sourcing seafood from sustainable fisheries.