Product range: Offers a wide range of food, groceries, clothing, and general merchandise.
In-store offerings: Many stores feature fresh produce, butchery, in-store bakeries, and deli counters. Some larger stores may also have specialty counters like sushi bars or flower markets.
Online presence: Operates the largest online grocery business on the African continent.
Value-added services: Offers a variety of additional value-added services to cater to customer expectations.
Multi-format: Operates through different store formats to cater to various customer needs, from small convenience stores to large supermarkets.
Customer focus: Aims to be the retailer for all customers, with a focus on the middle-income South African consumer, but also serving both lower and higher-income households.