Wide selection: Offers everything from fresh produce, baked goods, and meats to prepared meals, global cuisine, and pantry staples.
In-store experience: Newer stores, known as "Food Emporiums," have a premium feel with interactive stations, service counters, and amenities like WCafes and in-house florists.
Prepared and convenient options: Provides a large variety of ready-to-eat meals, snacks, and takeout options.
Online shopping: Customers can purchase groceries online for delivery, including fresh food, pantry items, and other household essentials.
Health-focused: Was one of the first South African retailers to remove artificial additives and preservatives, like MSG and tartrazine, and artificial sweeteners from its private label products.
Non-GMO commitment: Strives to avoid GMOs and, as of June 30, 2019, all private label food and pet food products were non-GMO.
Sustainable seafood: Participates in the Marine Stewardship Council (MSC) program, with a wide range of MSC certified seafood available.
Ethical sourcing: Has a strong commitment to animal welfare within its supply chain.
Eco-friendly packaging: Uses 100% recycled and recyclable content for its online delivery void fill.